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Striking Alchemy Tells Visually Striking Stories with LightCMS

Nick Kosanovich says that the name of his website design and development agency, Striking Alchemy, says a lot about the firm’s approach and principles: Striking refers to visually striking, while alchemy refers to transforming something common into something special.

“Our approach is to create visually striking websites that attract people’s attention and engage them,” said Kosanovich, who runs Striking Alchemy from Pittsburgh, Pa. “We do that through engaging imagery and text that aligns with what the client want to do — is it a call to action, to generate a lead, to sell a product?”

Since 2011, LightCMS has been a core technology platform for Striking Alchemy to deliver results to small business, non-profits and community organizations from Pennsylvania to the Carolinas, California and Washington. Design flexibility and robust functionality built into LightCMS have made the platform ideal for Striking Alchemy to delight clients and grow its business.

“We try to combine a visually striking website with a rock-solid platform, and for us that platform has really become LightCMS,” Kosanovich said. “Once you understand the LightCMS platform, you can really do some pretty creative and impressive things.”

‘A Fantastic Tool’

Founding the agency in 2009 shortly, Kosanovich initially worked with WordPress, Weebly and Joomla, with mixed results.

“Nothing really filled the gap for what we were looking for in a CMS,” Kosanovich said. “I was up to speed on best practices and what you should have in a CMS, so I set the evaluation bar very high. LightCMS had a great combination of a powerful enough system that could handle design and deliver functionality without being cumbersome and bogging us down.”

Another beauty of LightCMS, Kosanovich said, is that clients don’t get bogged down, either. LightCMS’ ease of use makes it simple for clients to manage their own site updates in content, images, blog posts and more, while built-in responsive design ensures that sites render well across all devices.

“LightCMS has been a fantastic tool that our clients have found exceptionally easy to use and maintain on their end,” Kosanovich said. “Making text changes is very easy and clients really like that there’s a framework in place to edit the site.”

Flexibility to Grow an Agency

With the LightCMS Developer Program introduced in 2014, Striking Alchemy is now able to offer clients unlimited pages, a huge advantage over other platforms that charge by page minimums, according to Kosanovich. The flexibility to customize pricing models helps Striking Alchemy offer attractive deals and build long-term relationships with clients that also engage the agency for ongoing marketing programs.