Price increase for HTML Xpress service

We’ve offered our HTML Xpress service at its current price of $495 since 2007. Today, we are initiating a price increase on HTML Xpress to $695.

We know that you may have proposals out to your clients that reflect the price of $495, and we want to give you as much lead time as possible. So, we’re keeping HTML Xpress “on sale” at $495 through April 15th, 2010 so that you’ll have time to make the transition with your own business. April 16th, 2010 will be the effective date for the change to $695.

Please note that this change only affects our HTML Xpress service. No other fees associated with LightCMS are changing. We believe our history of stable pricing demonstrates how seriously we take all pricing changes. And, we believe that even at its new price of $695, our HTML Xpress service represents a great value given the level of service we provide and when compared to other comparable HTML/CSS cutup and integration services on the market.

Thank you for your business and for your continued support of LightCMS. We look forward to serving as your partner for many years to come.

14 comments (Add your own)

1. Ant Hodges wrote:
I think that this is a bad move... and particularly from our experience of the last two HTML Xpress orders... we don't feel that we got value for money with the $495.

The decision instantly, with no thought required, would be from our end to not look at taking this service in future. This has pushed it past a break point for us. If you were to look at improving the service, including some additional features in it etc it may be worth it.

The alternative for designers who can't code, which was why this service existed I believe, is now to use another HTML cut up service and learn to integrate the template themselves. But why force designers to learn code and not focus on what they are good at, by increasing this price not just by $100 but $200!

If this was the intention to drive customers to use alternative products, sorted.

As I said... my two pennies worth... a bad move I think.

As an aside... I saw no consultation with people that use the service to ask their opinion. I was set to use this again for the 3rd time in three months, I'm finding an alternative solution now as another $200 does not give great value IMHO.

Fri, February 26, 2010 @ 6:02 AM

2. Tim Wall wrote:
Hi Ant,

Thanks for the comments. Price changes are never easy, and we do consider them very seriously because we know how much of an impact they can have.

However, I want to comment on a few things you have said. First, we don't feel that this decision takes away a designer's options and forces them to learn to code if they don't want to.

When we introduced HTML Xpress almost four years ago, there was not much else out there as far as cutup and integration services. But over the last four years, we have seen tons of new companies and services emerge in this space. We have always welcomed these new offerings, even though they would appear to compete with our own HTML Xpress service. The more integration options designers have, the better, in our opinion.

Today, designers can work with a host of companies that specialize in cutup and even integration into LightCMS. There are also freelancers out there that do this type of work. There are also tons of LightCMS customers on our LightCMS network who offer LightCMS integration services. All of this in addition to LightCMS's own HTML Xpress service.

As all of these services have emerged, we have been able to guage better where our price falls compared to other comparable services. As we look around the landscape and compare, we feel that our new price of $695 is actually more in line with standard rates. Certainly, you can find those who may charge less and those who will charge more.

Another thing I want to comment on is that if you have had a bad experience with HTML Xpress where you did not feel we delivered on what was promised, please send us more details to We certainly want to be sure you are satisfied with your HTML Xpress purchase.

Finally, keep in mind that the price of $495 for HTML Xpress remains in effect until April 15th, and you only need to purchase the HTML Xpress by that time to get that price, you don't have to complete the HTML Xpress service. In fact, you can purchase as many HTML Xpress as you wish in advance of the April 15th date at the price of $495 and "store them up" for the future. So, if you know that you will have another project ready, you can go ahead and purchase at the current price even though you might not fulfill the order until later in the year.

Thanks again and I hope this helps to explain some more about our position.


Fri, February 26, 2010 @ 9:09 AM

3. Jeffrey wrote:

I wanted to let you know I am available for a similar service to the HTML xpress at a much more affordable rate. I worked with Element Fusion for almost 19 months so I know the system in and out. I completed over 100 cutups and integrations while working with Element Fusion and would be more then happy to work with you.

Jeffrey Richardson

Fri, February 26, 2010 @ 6:09 PM

4. Ant Hodges wrote:
Thanks for your reply Tim

Having to now build £130+ ($200) into a project that gets installed into a CMS (normally less than a £1000 job end to end) that is not fully commercial (no ecommerce, shopping cart) so cant really be used on bigger projects (that normally require this), moves the clear choice now to use cheaper solutions for basic CMS. Even the pricing points that you put on your monthly costs do not compare with other solutions, like the SquareSpace that Dave mentions on my blog - their Pro package allows loads of members... your equivalent allows 2!

The key to pricing is testing the market and I think in time to come the HTML Xpress will be a null and void services soon. If you say that there are other choices out there... that I can't find priced anywhere near what you are increasing it to... most are comparable with services cheaper for cut up that do not include integration and something designers will need to learn themselves... that is the main point of my disappointment with what has happened.

Consultation and market research is key to the success of products and their shelf life... I don't think that much was done to research your customers... not just comparable products in doing what EF have done.

Anyway - all the best with it... but we can't justify a £130+ increase in our costs when this cannot be passed to the customers as we will price ourselves out of the market.

Sat, February 27, 2010 @ 2:51 AM

5. Jesse Orndorff wrote:

Just noticed this and it helped me make my decision to move my new clients to another CMS. It's too bad, was just getting to like LightCMS, I just don't have the time anymore to code out my sites.

Thu, March 4, 2010 @ 12:09 PM

6. Tim Wall wrote:

Sorry to hear that. We certainly don't want to lose your business. Before you walk away, perhaps you could consider some alternative cutup and integration services. There are other options for cutup and integration besides our own HTML Xpress service. Jeffrey, who commented above, is one option, and there are a host of other freelancers and companies that can perform these services for you at a range of pricing. We have always welcomed others who wish to offer these services because in our opinion, the more options available to designers, the better.

If you need more specific help in finding some alternative option for cutup and integration, please just let us know. You can reach us anytime at


Thu, March 4, 2010 @ 1:41 PM

7. John wrote:
Do I receive commission from all HTML Xpress sales?

Thu, March 4, 2010 @ 3:27 PM

8. Tim Wall wrote:
Hi John,

HTML Xpress is a service that you order from LightCMS, so there isn't any commission associated with it directly. However, if you purchase it for your client's project, the idea is that you would work the cost of it into the proposal you are presenting to your client, possibly even at a marked-up rate. So, in short, you control the mark up you charge to your client. You pay us and they pay you.

Does that answer the question?


Thu, March 4, 2010 @ 3:30 PM

9. John wrote:
Yes, thanks Tim for a quick reply. :)

Thu, March 4, 2010 @ 3:42 PM

10. Sean Alsobrooks wrote:
I agree with Ant, I think this was a bad move. I will no longer be utilizing HTML Express for future projects.

Wed, April 14, 2010 @ 9:11 PM

11. Eric wrote:
Just like to post on here that the HTML Express service was...well...crap! Ill be sending you a message soon in details. I have worked with many others for setup services but thought I would use your integrated service for ease of use and the fact you would know the system best. The person we had cutup the site said he stop at 8 hours. It looks like crap! And the fact it did take him 8 hours to make that is sad (like to see a time log). Now I am down $800 bucks and most likely have man many many hours of work ahead of me to fix this mess. RUN away from this service!

Tue, August 3, 2010 @ 5:29 PM

12. Tim Wall wrote:
Eric, I'm very sorry to hear that you are disappointed with the results of your HTML Xpress service. Our HTML Xpress designer tells me he is still in communication with you and working on some of the issues you have brought up to him. If you feel you need to speak with someone else besides the designer directly, please do send an email to our concierge team at and we'll be happy to answer your concerns.

We are very committed to providing quality work through our service and I apologize that you have had a negative experience. Please continue to communicate with us as you have been and we will continue to work with you.

Wed, August 4, 2010 @ 9:15 AM

13. Dan Andersen wrote:
What happened to the HTML Xpress service?

I can't see anything on the homepage or blog on why Speaklight stopped with the HTML Xpress service?

Tue, October 5, 2010 @ 8:50 AM

14. Tim Wall wrote:
Dan, the HTML Xpress service is still available. You can find information about it inside your LightCMS account. When logged in, click the "Designs" option on the top toolbar and then click "Design Services."

Tue, October 5, 2010 @ 8:54 AM

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