Website design firm, Independent Web Marketing, was started back in 1996 by Mark Caswell during a time when he says selling website design “was like selling double glazing whilst having to explain what glass was.” The Lincolnshire-based company now serves clients that range from a small hot air balloon company to the British Athletes Commission, a government funded organization representing 1,500 elite athlete members, many competing at the Olympics. Three years ago, he realized that the cloud w...