Creative Design Studio Serving Churches and Non-profits Grows its Business with LightCMS

One of the defining characteristics of an appealing website is balance—a visually engaging symmetry between words and images, form and function, style and substance. For Collision Media, a LightCMS Professionals partner in Nashville, Tenn., balance is also a virtue of the LightCMS content management system.

“LightCMS has a unique balance that helps speed and simplify the process in front-end design, and after launch, clients can update their own websites with a very small learning curve”

Having built more than 200 LightCMS websites for clients - many of them churches, ministries and non-profit organizations, the Collision Media creative design studio understands and appreciates the way LightCMS balances rich front-end design capabilities and ease of use in managing, maintaining and updating a website.

“LightCMS has a unique balance that helps speed and simplify the process in front-end design, and after launch, clients can update their own websites with a very small learning curve,” said Tommy Bailey, who runs Collision Media with his wife, Emily. “Clients really love the ease of use, and that’s very helpful to us because it minimizes support needs after launching.”

Collision Media uses LightCMS to deliver beautiful websites that look and function great on any device.

Fast Turnaround Makes for More Bandwidth

Today, Collision Media works exclusively with LightCMS, adopting the platform after experiences with WordPress and Joomla left them needing more. “They never worked well for us or our clients,” Bailey said. “We switched to LightCMS because of the ease of use for our clients and the simplicity of integration for our designers. The platform exceeded our criteria for functionality and usability.

“LightCMS also allows for a very quick turnaround,” Bailey added. “The coding and integration is simple and intuitive and allows us to produce quality work in a fraction of the time. That’s very helpful for the client who wants everything done in a timely fashion.”

At the same time, ease of use in LightCMS opens up Collision Media’s bandwidth to take on more clients and projects, enabling it to grow the business as a preferred partner through the LightCMS Professionals, a program launched in early 2013 that validates quality and professionalism among creative service providers. Those efficiencies are important for the small firm which, by leveraging the power of LightCMS, is able to service the needs of hundreds of clients with only two full-time employees.

Responsive Design with LightCMS

Collision Media is taking advantage of new responsive design capabilities included within LightCMS that enables a site to adapt to whatever device is accessing it—laptop, smartphone or tablet. One of Collision Media’s clients, the Council Road Baptist Church (www.councilroad.org) in Oklahoma City, went live in April 2013 on a site that leveraged responsive design technology.

“Responsive design has been a huge step and a tremendous advantage that allows more visitors from mobile devices,” said Brad Mardis, Council Road Director of Communications. “Collision Media did a very good job building a fully responsive site that adapts in real time. Tommy’s attention to detail is very impressive.”

"Once you fully understand its simplicity and flexibility you are going to love LightCMS, and your clients are going to love its ease of use”

For Collision Media, responsive design is another bit of flexibility in LightCMS that the firm uses to provide its clients with great website experiences. According to Bailey, designers who think outside the box can creatively use LightCMS elements to meet unique client needs.

For instance, some Collision Media clients use the LightCMS form builder as a sign-up for various events while others use it as a shopping cart. Some clients use the blog element as a blog while others use it as a podcast manager, Bailey said. That flexibility is another reason why Bailey recommends that designers and agencies give LightCMS a try.

“Dive deep into the possibilities that each element brings to the table and you will continually surprise your clients,” Bailey said. “Once you fully understand its simplicity and flexibility you are going to love LightCMS, and your clients are going to love its ease of use.”

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