Your church, synagogue or mosque website is a glimpse into the beliefs and culture of your organization and how it functions. By making sure it always looks professional and up-to-date, you are more likely to attract people who are looking for a new church home while also satisfying the need to keep current church members connected and informed. Below are five quick tips to help keep your church website vibrant and engaging.
1. Display Your Contact Information Prominently
How often have you spent time searching for contact details only to find nothing? It shouldn’t be hard for people to find this critical information. Keep your contact information front and center and make it easy for people to get in touch or find your church. Contact pages with lots of details and maps are fine, but you should also keep your phone number, physical address, and email address on every page of your site, preferably towards the top.
2. Use High-Quality Imagery
Imagery is what attracts people to your blog posts or sermon series, and when it comes to imagery, the higher the quality the better. Years ago, using clip art to on your website was an acceptable practice, but the bar for imagery continues to rise. Images that are squeezed, stretched, and/or pixelated give the impression that you don't take care of your website. If you don’t have the resources to take your own quality photos, consider using high-quality stock imagery.
3. Apply a Responsive Design Template for Mobile Viewing
Supporting a mobile browsing experience was once a hassle requiring multiple CSS files and other tricks, but more modern, responsive design techniques have made this more approachable. By using a content management system, such as LightCMS, with built-in responsive design templates, you can easily create a website that can be viewed across any mobile device or tablet.
4. Upload Sermons to Your Website
Online sermons not only benefit church members but also visitors who may want to get a feel for what your church is like before they visit. With LightCMS, you can upload audio files directly on any page of the site. You can even set them up as a podcast. If your budget allows you to record video of your sermons, you can utilize Vimeo or YouTube to quickly and easily make them available on your website.
5. Keep Your Calendar Up to Date
Some people in your congregation might already know about that ice cream social because they read it in your printed bulletin, but the majority probably don’t know anything about it because your online calendar is not up to date. An accurate online calendar is the best way to keep everyone in the know and ensure that your church’s events are successful. It's also a good opportunity to showcase all of the activities you have available to your community.
As you can see, a vibrant website can be a powerful tool for today’s houses of worship. To manage your website effectively and implement the above tips, you need an easy-to-use website platform like LightCMS. Thousands of churches enjoy the power and simplicity LightCMS offers to their online ministry. To check it out for yourself, sign-up for a free LightCMS trial today!
Mon, November 25, 2013
by Chad Jaggers filed under